A New Brew in Hospitality: Grace Hospitality Partners with Artisan Coffee Roaster

At Grace Hospitality, we’ve always believed that the best stays are felt before they’re seen. In the warmth of a welcome, in the quiet of a room that’s ready for you. And in that first cup of coffee that makes the whole morning make sense.

Today, we are excited to share that Grace Hospitality has signed a Memorandum of Understanding with Artisan Coffee Roaster marking the beginning of a partnership that will bring specialty coffee experiences across our growing portfolio of properties in Pakistan.

This collaboration was signed by our CEO, Muhammad Ismail Khattak, and Syed Asjad, Managing Director of Artisan Coffee Roaster; two brands that share a genuine commitment to quality, craft, and creating experiences that leave a lasting impression.

As Ismail Khattak shared:

“Coffee is an important part of the hospitality experience — whether it is a morning ritual, a business meeting, or simply a quiet moment during a stay. Through our collaboration with Artisan Coffee Roaster, we look forward to adding another meaningful touchpoint to the guest experience across our properties.”

Syed Asjad, Managing Director of Artisan Coffee Roaster, highlighted the shared vision behind the collaboration and said:

“Artisan Coffee Roaster has always been about more than just a great cup — it is about creating a moment worth remembering. Partnering with Grace Hospitality gives us the opportunity to bring that experience into spaces where people are already seeking comfort, quality, and connection.”

The collaboration comes as Grace Hospitality continues to expand its footprint through a combination of internationally affiliated hotel brands and proprietary hospitality concepts. With properties and developments spanning major urban centres and destination markets, the group remains focused on delivering consistent service standards while preserving the distinct character and experience of each location.

This is what building a hospitality ecosystem looks like one thoughtful partnership at a time.

We look forward to this journey together.