Grace Hospitality Unveils Ambitious Vision: 50 Hotels Across Pakistan in Bold 10-Year Expansion
In a defining moment for Pakistan’s hospitality sector, Grace Hospitality announced an ambitious transformation at an exclusive networking event in Lahore. The launch of Grace Hospitality Brands marks not just another business venture, but a bold statement of confidence in Pakistan’s tourism potential and a commitment to elevating the nation’s position on the global hospitality map.
A Legacy of Excellence Meets Forward Vision
Grace Hospitality has built its reputation by successfully operating internationally recognized franchises including Ramada by Wyndham and Best Western Premier across some of Pakistan’s most iconic destinations. Now, the group is channeling that expertise into a new direction: supporting brands in building lasting identities defined by elevated standards, thoughtful design, and genuine service culture.
The newly established Grace Hospitality Brands division encompasses hotel development and management, branded residences, and franchise partnerships. This expansion reflects years of industry insight and a deep understanding of what the Pakistani market needs: standardized excellence delivered with authentic warmth.
Four Distinct Brands, One Unified Vision
At the Lahore event, guests witnessed the unveiling of four carefully crafted brands, each targeting a specific segment of Pakistan’s evolving hospitality landscape:
Traveller by Grace Hospitality – Designed for the modern explorer seeking comfort and convenience
Grace Boutique Hotel – Intimate properties where character meets contemporary sophistication
Grace Signature Hotel – Premium experiences that set new standards in hospitality
The House of Grace – Branded residences that blend luxury living with hospitality service excellence
Each brand represents a distinct philosophy, yet all share Grace Hospitality’s core commitment to creating environments where genuine warmth meets world-class standards.
Introducing “The Grace Collective”
Perhaps the most significant announcement of the evening came from CEO Muhammad Ismail Khattak, who introduced “The Grace Collective,” an invitation to partners and investors to join Grace Hospitality’s nationwide expansion journey. This collaborative approach signals the company’s readiness to work with developers, landowners, and hospitality entrepreneurs who share their vision for transforming Pakistan’s tourism infrastructure.
Mr. Waseem Baig and Mr. Ali Zubair emphasized the critical need for standardized hospitality across Pakistan and the franchise potential within these new brands, offering partners proven systems, operational excellence, and the strength of an established hospitality group.
Building Confidence in Pakistan’s Hospitality Future
What sets this expansion apart is its timing and intentionality. While many view Pakistan’s tourism sector through a lens of untapped potential, Grace Hospitality is actively building the infrastructure and standards that will unlock that potential. Their 10-year roadmap to 50 hotels nationwide isn’t just about growth—it’s about creating a network of properties that collectively elevate Pakistan’s hospitality standards.
The evening concluded with meaningful conversations, emerging partnerships, and a shared optimism that resonated throughout the room. For Grace Hospitality, this wasn’t just a product launch or business announcement; it was the beginning of a new chapter built on innovation, collaboration, and an unwavering belief in what Pakistan’s hospitality sector can become.
